Burgby the bear is a bi polar, morbidly obese, cocaine addicted bear who has a short temper and is very narcissistic. Burgby sees himself as the ultimate influencer and is always looking for new brands to market through his social media channels. Whereas other influencers lose a little bit of credibility every time they directly market something, Burgby never loses credibility because he has none in the first place. He also has no integrity and will market everything from Monsanto to Halliburton. He has no self insight regarding most things but certainly has no self insight about how his lifestyle affects the people around him. Everyone in Wickerwood forest suffers as a result of Burgby´s unstable brain chemistry. His hobbies include watching Hitler documentaries, talking about conspiracy theories and complaining. However, somehow through an inexplicable process you quickly learn to like Burgby because its funny to watch him struggle his way through life. Burgby doesn’t see himself as funny but his genuine nature and vulnerability make him an irresistible character.